Live Webinar • Digital ECONOMY SERIES
Who Really Controls the Digital Economy?
Format
Free Live Webinar
Duration
45 Minutes + Q&A
Presenter
Ina O' Murchu
Focus
AI, Ownership & Digital Power
The Big Picture
The Hidden Structure Behind the Digital Economy
Beneath the surface of the creator economy and platform economy, a smaller group is accumulating something far more valuable than followers or attention. They are accumulating digital leverage: intellectual property, audiences, automation systems, digital products, memberships, knowledge frameworks, and AI-enhanced infrastructure. These assets continue generating influence, authority, and income independently of time.
Webinar Agenda
45-Minute Session Timeline
0:00 – 5:00
The Hidden Structure of the Digital Economy
5:00 – 12:00
Consumers vs Owners: Who Holds Digital Power
12:00 – 20:00
The New Digital Asset Classes
20:00 – 28:00
AI, Automation & Power Consolidation
28:00 – 35:00
Trust Migration & Authority Positioning
35:00 – 42:00
Building Digital Ownership in the AI Era
42:00 – 45:00
Closing Insights + Live Q&A
What You'll Learn
AI, Digital Ownership & the New Power Structures
Digital Power vs Digital Participation
Most people participate in digital systems. A much smaller group owns the infrastructure inside them. Understand the critical distinction between digital consumption and digital ownership and why it defines the next economic divide.
The New Digital Asset Classes & Forms of Wealth
Explore how intellectual property, AI workflows, memberships, knowledge systems, automation, and scalable digital assets are replacing traditional linear income models in the knowledge economy.
Why AI Changes Everything About the Digital Economy
AI and automation have dramatically lowered the cost of production, distribution, and scalability. This creates extraordinary opportunities for digital leverage but also significant AI-driven power consolidation.
Trust Migration & the Rise of Individual Authority
People are increasingly trusting individuals, niche experts, specialists, and independent creators over institutional systems. This trust migration is reshaping authority positioning in the digital economy.
The Ownership Mindset: From Labour to Digital Leverage
The difference between renting your time and owning digital infrastructure that compounds over years. Learn what it means to build systems, not just complete tasks, in the AI-driven economy.
The Next Economic Divide: System Owners vs Consumers
The emerging divide may not be rich vs poor or technical vs non-technical but owners of digital systems versus permanent consumers of them. This session explores digital sovereignty and strategic positioning.
Who should attend
Is This Webinar For You?
About The Presenter
Ina O' Murchu
- Founder - Social Web Strategy
- AI Systems Strategists
- Digital Ownership Researcher
- Creator of Intelligent Infrastructure Frameworks
Frequently Asked Questions
Everything You Need to Know
What is this digital economy webinar about?
This free live webinar examines who holds real power in the digital economy. It covers digital ownership, AI-driven power shifts, intellectual property, automation, trust migration, and the emerging divide between system owners and digital consumers. Presented by Ina O’ Murchu, founder of Social Web Strategy.
Who should attend the digital economy and AI ownership webinar?
This webinar is ideal for AI founders, digital strategists, educators, consultants, creators, wellness experts, agency owners, researchers, policy thinkers, and anyone building authority-based businesses in the digital economy.
What is digital ownership and why does it matter?
Digital ownership refers to controlling digital assets that generate value independently of your time including: intellectual property, audiences, automation systems, memberships, knowledge frameworks, and AI-enhanced infrastructure. Unlike digital participation (using platforms you don’t own), digital ownership creates compounding leverage.
How is AI changing the digital economy?
AI has dramatically lowered the cost of production, distribution, and scalability. This creates opportunities for individuals to build scalable digital assets, but also concentrates power among those who own AI infrastructure, data, and automated systems.
What is the difference between digital leverage and digital participation?
Digital participation means using digital platforms and tools created by others. Digital leverage means owning the systems, intellectual property, automation, and infrastructure that generate ongoing influence, authority, and income independently of your time.
Is this webinar free?
Yes. This digital economy webinar is completely free. Register to receive the live session joining link and access to the recording if you cannot attend live.
What will I take away from this webinar?
You will gain a deeper understanding of where digital power is moving, who controls modern attention systems, how AI is reshaping economic structures, why ownership matters more than visibility, and how to build digital leverage inside rapidly changing technological systems.
Can’t attend the live session? Register anyway and we’ll send you the full recording so you can watch on your own schedule.
Register For Free
Reserve Your Seat at the Webinar
The Question Is No Longer Whether the Economy Is Digital. The Question Is: Will You Merely Participate in Digital Systems or Will You Own Assets Inside Them?
The next decade will reward digital leverage over labour, systems over tasks, ownership over dependency, and strategic positioning over noise.
Live Session · Thursday July 9, 2026 · 6:00 PM GMT