Season 1 – Podcast 13: Holograms & The Metaverse With Shawn Frayne


In this captivating podcast episode, Ina O’ Murchu engages in an enlightening conversation with none other than Shawn Frayne, the visionary CEO and co-founder of the Looking Glass Factory. Step into the world of holographic displays for 3D creators as we delve into the technology that goes beyond the realms of VR and AR. This blog article is your window to a fascinating holograms universe where innovation and creativity merge, offering a refreshing alternative to the potential dystopian future posed by certain VR/AR companies. Get ready to be amazed by the wonders of the Looking Glass and its boundless applications in various industries.

Shawn Frayne and the Looking Glass Factory

Before we dive deep into the holographic future, let’s meet the man behind the Looking Glass Factory – Shawn Frayne. With a profound background in physics, Shawn nurtured a dream that has now become a reality: bringing holograms to life without the need for any additional gear. Founded in 2014, Looking Glass Factory Inc has since been headquartered in the vibrant neighbourhood of Greenpoint, Brooklyn, with additional operations in Hong Kong.

The Looking Glass Factory has made significant strides in revolutionising 3D displays. Unlike conventional VR or AR headsets, the Looking Glass offers a groundbreaking experience where groups of people can see and interact with 3D content without encumbering headgear. It’s a game-changer that opens up new possibilities for artists, educators, medical researchers, and various other professionals.

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Shawn Frayne’s Vision for the Holographic Future

Shawn’s vision for the holographic future is awe-inspiring. With a passion for innovation, he envisioned a world where holograms would seamlessly blend into our daily lives, enhancing our interactions and creativity. The Looking Glass Factory is the embodiment of this vision, offering a tangible and collaborative experience that goes beyond the limitations of traditional displays.

Driven by the mission to provide an alternative to VR/AR headsets, the Looking Glass Factory seeks to prevent a future where a single company holds the reins of the metaverse. Diversity of perspectives and access points is the key to ensuring a thriving and inclusive virtual world.

Embracing the Holographic Universe: Beyond VR and AR

While Virtual and Augmented Reality have undoubtedly opened up new possibilities, the Looking Glass takes us on a different journey. Imagine a world where you don’t have to wear clunky headsets to experience 3D content. The Looking Glass introduces us to a realm of shared holographic experiences. It allows us to marvel at art, science, and technology together.

From architects visualising their designs in 3D to engineers exploring intricate models, the Looking Glass opens doors to new dimensions of understanding. It brings holograms out of science fiction and into our daily lives, making it accessible and usable for people from all walks of life.

Artists and the Looking Glass: A Match Made in Creativity

The Looking Glass has captured the hearts of artists worldwide, igniting their imaginations and transforming their creative processes. For 3D artists, it’s a treasure trove of possibilities – an interactive canvas that breathes life into their art. By leveraging the Looking Glass, artists can showcase their work in an entirely new light, engaging audiences with immersive experiences.

Moreover, the Looking Glass offers a platform for reimagining existing 3D content and crafting fresh, interactive narratives. Artists can push the boundaries of their creativity. They can present their masterpieces in a medium that surpasses conventional screens in captivating audiences.

Unveiling the Versatility of the Looking Glass in Different Fields

The applications of the Looking Glass extend far beyond the realm of art. In museums, it becomes a tool for storytelling, allowing curators to present artefacts in a dynamic and engaging manner. Visitors can now experience historical pieces as if they were there, fostering a deeper connection to our heritage.

Educators are embracing the Looking Glass to transform learning experiences. Complex 3D models can be visualised in real-time, making lessons more immersive and captivating for students. Medical researchers are also benefiting from this technology, visualising intricate anatomical structures in three dimensions for better understanding and diagnosis.

Bridging the Gap: The Looking Glass in Communication and Collaboration

In an increasingly interconnected world, the Looking Glass serves as a bridge between physical and virtual interactions. Collaborative meetings take on a whole new dimension, where participants can see and manipulate 3D content as if it were physically present. This opens up a world of opportunities for remote collaboration. It enables teams from different corners of the globe to work together seamlessly.

A Glimpse into the Holographic Future

The future of holographic technology is nothing short of thrilling. As the Looking Glass Factory continues to innovate, we can expect even more advancements and groundbreaking applications. From entertainment to medicine and architecture to engineering, the Looking Glass is set to transform how we perceive and interact with 3D content.


In conclusion, the Looking Glass Factory has taken us on an extraordinary journey. It has unveiled a holographic future that was once confined to the realms of science fiction. As we embrace this revolution, we encourage readers to explore the possibilities of holographic displays in their creative endeavours and interactions. Let’s step into a world where innovation knows no bounds and the holographic universe awaits us with open arms.




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